Paper Moose Brand Identity Refresh | Wildly Effective

Bold. Prickly. Charged with creative energy.

This brand refresh marked an exciting new chapter for Paper Moose, an independent creative agency based in Sydney with a 14-year track record of driving meaningful change for brands, communities, and the planet.

With new positioning, Wildly Effective, celebrates the power of bold, untamed ideas—ideas that not only win hearts but stick in long-term memory. It’s about shaping wild thinking with the rigour of marketing science to create work that resonates and endures.

I led the design of the key visuals, website, and a flexible mini design system to bring the brand to life across digital and campaign touchpoints. (more to come soon…)
https://papermoose.com