Brand Identity | PROJ. SNAIL
PROJ. SNAIL is an independent ceramics practice founded in 2020, celebrating slow making and the beauty of imperfection.
The custom letterforms explore the connection between typography and ceramics through process. Paper is folded, creased and shaped by hand, then translated into type, echoing the way clay responds to pressure and touch. Inspired by wabi sabi, every irregularity and imperfection becomes part of the identity, leaving a visible trace of the maker.
… to be continued